EP66. Improving Lives: Equipment Makers Target User Needs (25:09)

Joseph Lin, the leader of G2, has practical experience in leading a company despite his engineering background. He has proposed building a strong company culture that serves as the foundation for excellent employees at SOCO. The company's goal is to create machines that accurately solve users' needs, both in development and marketing. Don't forget to visit SOCO's booth at TIMTOS 2023 to discover customized solutions for your business needs. 
 
【Key Takeaways】 
 

1. Establish a strong culture to unite and guide employees towards common goals. 
2. Use diverse channels and flexible activities to gather members for small and large G2 teams. 
3. Collaborate with customers to identify needs and develop solutions with engineering and service departments. 
4. Build trust through genuine connections and storytelling via videos, articles, and social media. 
5. Regarding ESG, SOCO focuses on "G" by taking responsibility for actions with customers. 

 
*G2 is Taichung City's Generation 2 of Machinery Industry Community formed by a group of second-generation family business leaders. 
 
Make sure to attend TIMTOS 2023 from March 6-11 and stay tuned for the pre-show English ManufacturersWin podcast series. Additionally, you can catch live interviews at the Insights Stage in TWTC Hall 1 on March 8 during the event.  
(This episode is a co-branded program in partnership with Spark Your Vision.)  
 
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