I have a YouTube channel, and I post videos about design, productivity and other things every week. I want more views and more engagement with my audiences. That's the drive for me to read Crushing it by Gary Vaynerchuk. As the well-known social media guru, entrepreneur and multi-time New York Times bestseller, Gary Vaynerchuk shares many tips and suggestions on Crushing it - you could be an influencer on social!
Add value to your audience - it's the most valuable tip I've learned. I used to create content based on my personal interest, which is alright. But if I want to grow, I'll need to focus on adding value to my audiences.
Create pillar content first, then micro-content. E.g. You can write a blog as your pillar content, then create YouTube videos, podcasts, Tiktok clips, Tweets, etc.
Be a big fish in a small pool. Find out what you want to focus on, then go deep. Aim to own your place in that market.
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### 关于：
「狗熊有话说」播客是由 大狗熊 于 2012 年创办的独立中文知识型播客节目，以阅读、科技、旅行和个人成长为主要话题内容，是 iTunes 中国区长期推荐播客，被苹果 iTunes 评选为「2013 年度精选最佳社会与文化播客」。
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